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Following the rapid scientific and technological development in this new era of global industrial transformation, the tourism industry has overcome the severe challenges of the COVID-19 pandemic by taking advantage of new development opportunities. Digital technologies, such as big data, cloud computing, artificial intelligence, and fifth-generation mobile communications have released the huge potential for promoting the development of the high-quality cultural tourism integration. Scholars have explored the benefits of developing and improving the quality of cultural tourism integration in addition to how the digital economy can promote the development of cultural tourism integration. Most existing research has regarded the digital economy as a means to promote the development of cultural tourism integration;however, there is relatively little systematic research on the logical mechanism, transmission channels, and practical paths that enable the high-quality development of cultural tourism integration. Therefore, this paper systematically explores the logical mechanism, direct effects, and transmission mechanisms in the digital economy that promote the development of high-quality cultural tourism integration. The study findings open up the "black box"of developing high-quality cultural tourism integration and help to establish its scientific basis in the digital economy. Based on a systematic explanation of how the digital economy enables the high-quality development and transmission of cultural tourism integration through organizational, technological, and product innovation channels, this paper conducts empirical testing using 2011-2020 panel data from 30 Chinese provinces (excluding Tibet, Hong Kong, Macao, and Taiwan of Chian) and obtains three main findings. First, the digital economy has a positive enabling effect on the development of high-quality cultural tourism integration, which has been verified in benchmark regression, instrumental variable regression, and robustness testing. Second, this enabling effect shows regional differences. For example, East China benefits from its relatively well-developed digital economy and can enjoy the dividends from its high-quality cultural tourism destinations. However, although West China has seen rapid growth in its digital economy, the region also shows a trend of increasing marginal effects from its enabling effect, while the digital economy's enabling trend in Central China still needs to be strengthened. Third, by constructing a transmission channel, that is, "digital economy-organization-technology-product innovation-developmental quality of cultural tourism integration", we find that the digital economy can positively promote the development of high-quality cultural tourism integration by regulating transmission channels for innovation, such as organizational, technological, and product innovation. According to the research conclusions, measures to promote the development of high-quality cultural tourism integration in the digital economy should be taken in the following four areas. First, local governments and cultural tourism departments should deepen their development strategies to integrate the digital economy with the real economy and systematically cultivate new drivers for the development of high-quality cultural tourism integration. Second, a digital cultural tourism platform should be built to optimize the value creation mechanism for the development of high-quality cultural tourism integration. Third, regional heterogeneity characteristics should be combined with the digital economy's enabling effect to implement a differentiated digital cultural tourism development strategy. Fourth, organizational, technological, and product innovation advantages should be cultivated to expand the transmission channels for the development of high-quality cultural tourism integration within the digital economy.
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Since 2020, tourism worldwide has suffered the deepest crisis in its history due to the covid-19 pandemic. For this reason, it is important to look for solutions based on knowledge, which are viable and thus avoid making mistakes in their eventual executions. Peru, basically a cultural destination, experienced a rigid paralysis that gradually became more flexible. The tourism sector was affected in its entirety, but particularly those who recreated and presented the intangible cultural heritage to tourists, because in many cases their economic income depended on tourism. It is necessary, then, to explore ways to reinsert them. In this sense, the objective of the research is to evaluate the interest in intangible and creative cultural heritage tourism. For this purpose, 385 surveys were carried out among Lima residents between 18 and 40 years old (centennials and millennials), because they were the ones who would travel first, according to studies. 26.75% showed interest in visiting destinations with an offer based on cultural heritage: they showed familiarity with concepts such as intangible cultural heritage and creative tourism;a high interest in learning, interacting and creating on the basis of the local cultural heritage;as well as knowing the culture and history of others. In this sense, it is necessary to generate a structured offer of heritage and creative tourism.
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The contribution of this paper is a discussion on the role of cultural life and the potential of cultural tourism in the small town of Choceň in Eastern Bohemia, which is not one of the first-class tourism localities in the Czech Republic. Despite this fact, there is a richness of natural and cultural attractiveness and the organization of varied cultural events. The goal of this research was to determine the assumptions of tourist attractiveness from the point of view of local actors, based on the hypothesis that the attractiveness of the city is closely linked to the attractiveness of tourism. Local actors are the ones who can recognize the genius loci of the place, which should have been considered in development planning. The literature review is mainly devoted to the role of culture, cultural tourism, and rural tourism. This research works with primary and secondary data, with the secondary data being based on location, selection, and implementation assumptions for tourism. The primary data were obtained using a quantitative questionnaire survey method for two target groups—local visitors and local entrepreneurs. This research shows that local actors are aware of their destination's potential and support tourism development. However, cultural events are more likely intended to meet residents' needs, not visitors. It is clear that small industrial towns are rather marginally devoted to the development of tourism. Yet, all local actors need to cooperate for further rural (and tourism) development.
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Batur is the first area in Indonesia that is considered worthy of being a geopark by UNESCO. This determination is an acceleration of the progress of the nature and culture-based tourism industry that helps the welfare of the surrounding community with the principle of sustainability. This study aims to examine the role of several parties in enhancing UNESCO global geopark in Batur Bali of Indonesia as well as promoting local economic welfare. The study adopted a qualitative study with case study approach to gain a comprehensive result of the phenomenon. The qualitative content analysis and narrative analysis was used to process various information. This study focuses in UNESCO Global Geopark Batur Bali in Indonesia as the first and most successful in creating a better economic welfare primarily during and post the Covid-19 pandemic. The findings indicate that the Penta helix model can be used to develop Geopark Batur Bali and Indonesia in general in which each party plays their role in this development tourism and local economic development.
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This study focuses on one line of cultural tourism. Specifically, in a contemporary art museum, located in Favara, (Agrigento), Sicily, called Farm Cultural Park (FCP) Museum. The study analyzes the profile of FCP visitors, from the perspective of cultural, sustainable and participatory tourism. A total of 302 surveys were conducted during June, July and August 2020. Therefore, it must be considered that they were the first months after the confinement decreed in the country due to Covid-19, with all the obvious difficulties. Data analysis was carried out with the SPSS statistical program in its version 26. The methodology was based on a structural equation model (SEM), with different causal relationships among the analyzed constructs. Tourists came with the precise interest of visiting an open museum, with a very high social and participatory component. The visitors were fully satisfied by the staff who welcomed them. A medium-low level of spending was observed, linked to consumption inside the museum. And, unfavorable opinions were expressed on a lack of signage to arrive in FCP. The final results support the influence of preferences upon satisfaction, which originates attitudinal loyalty. Therefore, it would be very important for Sicily to show that tourism on the island could not be seasonal, due to the magnificent climatic conditions that prevail throughout the year. It would also be crucial to expand research on the synergies of cultural tourism that could be generated between the Valley of the Temples, in Agrigento, and the FCP, in Favara. In this way, a greater range of sites would be offered that concern various interests and ideas, both for the department's business community, as well as for tourists. The corollary of these actions would be to increase the presence of Agrigento on the map of international cultural tourism. All this should be capable of transforming, enhancing and making known the richness of territorial diversity, traditions and historical and environmental contexts, first in the department of Agrigento, and later, throughout the island.
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PurposeThis study aims to investigate the impact of travel advisory perception and cultural distance on travel intention based on the push and pull theory, the stimulus–organism–response model and protection motivation theory.Design/methodology/approachThe paper conducts an empirical test with a questionnaire survey. The authors asked respondents to answer questions on a five-point Likert-type scale, which included threat severity, threat susceptibility, advisory perception, perceived cultural distance, travel motivation and travel intention.FindingsIn this paper, through a questionnaire of 424 respondents, the authors found that threat severity has a positive impact on advisory perception and perceived cultural distance, and that advisory perception indirectly affect travel intention through travel motivation.Originality/valuePrevious literature has discussed the influencing factors of travel intention but rarely does it consider the intrinsic relationship and interaction between advisory perception and cultural distance. The results of this study help fill some gaps in the research on advisory perception and perceived cultural distance, guide governments on how to better formulate travel advisories and provide a new perspective for tourism industry practitioners to improve their travel products after the COVID-19 pandemic especially.
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PurposeThe paper aims to study hotel owners' perception of tourism in the five creative cities of India during the COVID-19 pandemic.Design/methodology/approachSemi-structured, in-depth interviews (N = 30) and participant observation were the methods used for collecting qualitative data. Data was analysed using content analysis.FindingsThe findings reveal the effect of tourism on the psyche of small and medium enterprise hotel owners. Factors contributing to this anxiety are unpreparedness for the crisis, cash flow problems, failure to be flexible in this crisis, inability to leverage hotel's location and lack of hygiene habits.Research limitations/implicationsThe research illustrated a systemic lack of knowledge and training in the unorganized hotel sector in India which if addressed, could assist the hotel owners and staff in building trust toward tourists and a positive attitude toward the crisis.Originality/valueAs the study analyses the unorganized hotel sector in the Indian context, it provides useful insights for the Indian Government and hospitality industry to foster trust and positivity in this sector during the COVID-19 pandemic which could significantly contribute to its revival and psychological recovery of its stakeholders.
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Success in improving the tourism industry's performance depends on support system facilities and the role of stakeholders. However, the role of stakeholders in increasing tourism potential to support tourism industry activities, especially in a dynamic environment, still needs further elucidation. Therefore, the main objective of this study was to identify the factors that influence the improvement of the tourism industry and to produce strategies for the tourism industry. In this study, we conducted empirical research that elaborated the impact of support system facilities, stakeholders, and environmental dynamism on how the tourism industry achieves optimal performance in environmental dynamism. Support system facilities factors include telecommunication, power sources, transportation, waste management, location, clean water sources, supporting industries, spatial factors, hospitality, safety, and security. This research was based on data from 203 respondents from SMEs located around the tourist area of Rembang Regency, Central Java, Indonesia. This research shows that the tourism industry in Rembang Regency can achieve optimal performance by utilizing and improving spatial factors, clean water sources, and telecommunication. Therefore, stakeholders and SMEs will benefit from support system facilities that can improve their performance in a dynamic tourism industry environment.
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The current need for territories and societies to grow is based on the Sustainable Development Models as well as the United Nations (UN) Agenda for 2030 Sustainable Development Goals (SDGs). In that case, such new forms of tourism development imply creating and upgrading critical infrastructures, facilities, equipment, or differentiated activities to bring clients who align with the desired Sustainable Development Models and SDGs. In this regard, the thematic literature provides evidence that some tourism typologies (nature-based, rural, culturally-based creative tourism) play a critical role in attaining sustainable regional development. Therefore, this paper aims to unfold what can be learned from the pilot projects implemented in the Azores region aimed toward the so-desired regional sustainability. Contextually, the obtained results ask for the regional leaders to consider encouraging entrepreneurship associated with small and medium-sized firms;fostering the diversity of touristic offerings;designing guidelines that follow sustainable development models and the SDGs;or creating meaningful investments in the conservation and protection of cultural heritage, as well as the Azorean endogenous resources.
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PurposeThe research aims to investigate the value of local wisdom, analyse local wisdom for the harmony of a multicultural society and discover forms of inheritance of local wisdom for maintaining peace.Design/methodology/approachQualitative research was used in this research. The primary data were obtained through observation, in-depth interviews and focus group discussions. Secondary data were obtained through reports from agencies, such as Social Services and Central Bureau of Statistics, literature studies and news from the internet. The data validity technique used was source triangulation. The data were analysed with stages of data reduction, data presentation and conclusion.FindingsThe results showed that the local wisdom sedekah bumi, selamatan malam 1 suro, sadranan and kuda lumping contain values related to religion, cooperation, harmony, togetherness, kinship and cohesiveness;the implementation of local wisdom can strengthen social harmony;and the inheritance of local wisdom takes place sustainably from families and communities to the younger generation.Research limitations/implicationsThe research was conducted during the peak of COVID-19 cases in Central Java, Indonesia. Therefore, the data could not be obtained maximally.Practical implicationsThis research contributes widely not only to the village studied but also to other communities with similar conditions.Social implicationsThe inheritance of local wisdom can help maintain peace, unify societies and offer solution to social conflicts by implementing traditions containing humanity and peaceful values.Originality/valueThis research offers a new insight concerning the inheritance of local wisdom that can function as a tool to achieve a peaceful society and prevent social disasters from occurring.
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The article discusses the prospects for developing rural tourism as one of the tools for shaping the country's image during and after the pandemic period. The tourism sphere of Kazakhstan, in which there were noticeable changes during the pandemic, is analyzed. Areas infected with coronavirus infection were shown on the map. Also, separately studied the data of the tourism sector of the Akmola and Karaganda regions during the pandemic. Marketing and sociological surveys were conducted to find determine residents' opinion of holiday destinations during the pandemic. In the example of neighboring regions of Akmola and Karaganda regions, some tourist objects contributing to the formation of the image and development of rural tourism were highlighted and marked on the map. The key strengths of rural tourism development for the Republic of Kazakhstan, which can contribute to the sustainable formation of the country's image, are identified and recommended. The article compares the effects of COVID-19 and its impact on tourism development. Thus, the pandemic allows the development of domestic tourism in the country, due to which the population began to choose and give preference to tourist sites and routes within the country. © 2023 by ASERS® Publishing. All rights reserved.
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The development of tourism based on oral literature is presented in the case of the Panji story mythology which can be found in the Polowijen Cultural Village. This mythology is visualized in the Malangan mask art. The story presented develops the characterization of Ragil Kuning in the Malangan mask art. Ragil Kuning is the younger brother of Panji Asmorobangun from the Panjalu Daha Kingdom. The Ragil Kuning icon began to be developed and shaped in the performing arts and festivals. However, the Covid-19 pandemic had a significant impact on tourism. Social mobility policies affected tourism as well as the people's economy. In this context, tourism is a vulnerable sector due to the pandemic. However, the tourism sector can also be strong or tough. This resilience is shown by the strategic efforts made by the Polowijen Cultural Village community to develop digital-based cultural tourism and strengthen the Ragil Kuning narrative series as a tourist attraction for Polowijen Cultural Village. This research uses digital ethnography and patchwork ethnography methods. These methods were chosen in an effort to conduct research in this pandemic era.
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As a result of the post-pandemic situation, enhancing digital heritage services has become one of the key issues for the recovery of tourism. Disruptive innovation in human–computer interaction technology has brought new opportunities for digitalization and intelligent transformation in the contemporary cultural tourism industry. Existing research on the adoption behavior of digital heritage services primarily focuses on users' assessments of behavior results. There is a considerable gap in research about the interaction and value co-creation between users and digital intelligence services and users' cognitive construction logic of digital heritage services. Following reciprocal determinism, we propose a conceptual model to deconstruct the detailed transmission path of interactive affordance and sensory affordance to digital heritage adoption. In Study 1, a lab experiment in an AI-assisted smart screen digital heritage service context revealed that interactive affordance and user adoption of digital heritage services were partially mediated by psychological distance. Findings from a between-subject online experiment in Study 2 confirmed that embodied cognition and psychological distance play a parallel intermediary role in the impact of sensory affordance on adoption. In Study 3, a lab experiment in a VR-based digital museum context further verified that information overload moderates the influence of embodied cognition on psychological distance. This research reveals the deep-bounded, rational decision-making logic of digital heritage service adoption and provides significant practical enlightenment for the optimization of the affordance experience.
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The current study aimed at analyzing and conceptualizing the Government Regulation number 5 of 2020 concerning Standards for Organizing Balinese Cultural Tourism and compare it with other regulations in the neighborhood countries, including that of Timor Leste. The study found that the Bali Regulation under study was promulgated to ensure the sustainability of Balinese Cultural Tourism and uphold its cultural values, natural environment, customs, spiritualism, maritime and local wisdom of the community. complementing and combining the physical characteristics of village-based tourism destinations between Bali and Timor Leste regions in order to increase tourism which was heavily impacted during the pandemic. The study made a normative and empiric legal analysis of the Bali Provincial Regulation No. 5/2020 concerning the Standard for the Implementation of Balinese Cultural Tourism and the relevant Timor Leste regulation by utilizing comparative research approach. The rationale behind this study was to find ways how to develop village-based tourism destinations on urgent basis as the livelihood of the people in Bali and Timor Leste is critically dependent on tourism. The data was collected from library resources, legislations, journal articles, and legal archives. The study found that various legislations including Bali Provincial Regulation No 5 of 2020 concerning with the Standards for Balinese Cultural Tourism Implementation encouraged equal business opportunities and equal benefits to face the challenges of changing local, national and global life amidst the pandemic. However, now there is a need to establish business quality, services, processes, systems and / or services to tourists that meet standards, business qualification requirements, human resource competencies while not overriding the smooth running of traditional ceremonial activities as an intangible cultural heritage based on the Tri Hitakarana philosophy. The findings of the study would have useful implications on the tourism business of the two sectors under study.
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The study aims to propose the understanding of shared responsibilities and social networking of a cultural destina-tion in which different stakeholders, along with tourists, collectively can act responsibly towards any crisis. Through the example of a cultural destination, Pushkar, this study depicts various actions its stakeholders took to face the COVID-19 pandemic and attained zero covid-19 cases through effective crisis management. This study is a theoretical approach based on secondary data in analyzing the potentiality of a cultural destination to act smartly and respon-sibly during emergencies like the global COVID-19 pandemic. The study proposes the Shared Responsibilities Model (SRM) showcase, a roadmap for any destination to depict better crisis management through sharing responsibilities and social networking.
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In Romania, rural cultural tourism has had and is expected to continue to have an extremely beneficial impact on the development of certain disadvantaged areas of the country, because it represents an economic driver, a means of capitalising on resources and of prompting local and territorial authorities. Thus, it provides medium and long-term contributions to the preservation and promotion of the most authentic and valuable aspects of the Romanian spirit. In what concerns the activities carried out in the rural area with respect to culture, the risk area has been extended during the sanitary crisis;however, the restrictions and the lockdown have been "useful" in increasing awareness of available resources, in planning actions in a more diligent manner and in broadening the vision of what should be done. In the context of the pandemic, all these aspects have become strengths. Post-pandemic tourism should be characterised by rediscovering itself, and the stake for rural cultural tourism in Romania should be the attraction of foreigners. This paper identifies and analyses the aforementioned strong points, which impact the so-called post-pandemic era.
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This paper examines the conceptualization and expression of cultural diversity and unity within the European Capitals of Culture (ECOC) initiative using a case study approach. Previous case studies have examined the impacts of the programmes from a single-city perspective and used quantitative and economic-focused approaches to evaluate impact. However, the ECOC initiative was intended to showcase the diverse cultures in Europe rather than focus on economic outcomes. A cultural discourse analysis was applied to eight winning cities between 2015 and 2019 (proceeding the onset of COVID-19) to answer the question: are ECOC focusing on expressing their national or regional diversity and identities or are they communicating a more generalized European perspective? The results showed that in the past five-year ECOCs have chosen to engage in more diverse and localized forms of cultural expression in their events, but not in their visual communications. Based on the analysis, a series of recommendations for future programme development are made (also published as a separate policy brief) to enhance ECOC's ability to balance the communication of their diversity with their connection to Europe. © 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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The upsurge of the Coronavirus disease (Covid-19) pandemic highlighted the vulnerability of cultural tourism to unprecedented crisis constraining the individual freedom to travel. Museums and cultural institutions have been prompted to reconfigure their organizational structures and service offering to survive the backlash of the pandemic. However, literature does not agree on the initiatives which are most effective in augmenting their viability in the post-Covid-19 era. This study captures evidence from initiatives undertaken by a large sample (n = 2,968) of Italian museums and cultural institutions to thrive amidst the Covid-19 pandemic. A regression analysis was designed to investigate how innovations in the service offering influence the organizational attractiveness of museums and cultural institutions. Social networking enabled organizations to maintain meaningful exchanges with the audience amidst the pandemic. Initiatives aimed at enriching the service offering and emphasizing the authenticity of the cultural heritage boosted the museums and cultural institutions' organizational attractiveness.
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This article is aimed at identifying the potential of various ethno-cultural practices in the Sasak community with a view of developing them as ethno-cultural attractions to sustain tourists to stay longer in Lombok. Various ethno-cultural practices in relation to folklore, festivals, sports, music, food, beverage, and cultural events were identified, and the tourism potentials were also measured. Data were collected by directly observing and video-recoding the ethno-cultural events, interviewing cultural leaders, religious clerics, community leaders, tourism practitioners, tourism experts, tourism workers' organizations, entrepreneurs, and governments. With content analysis, the study has identified ethno-cultural practices with the potential to be an alternative to Lombok's tourist attractions. These practices are not only essential for Indonesian multiculturalism but are also a resource for improving the economic quality of Sasak families and communities. The article also recommends strategies for this development.
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Tourism value of a modern tourist destination depends on managing and organizing social, historical, cultural and natural resources into a unique tourist attraction. Changing trends in cultural tourism and technological development affect the creation of new cultural tourism products and channels of their promotion. Virtual and augmented reality offer new ways of promotion and consumption of cultural tourism services. Destinations adapt to these changes by creating a tourism offer in accordance with sustainable development. Furthermore, tourist destinations needed to adapt to Covid-19 pandemic conditions and therefore started using new trends in virtual and augmented reality. Virtual reality and digital technologies are beneficial in creating and implementing new forms of cultural tourism, especially in the given circumstances of new travel rules and changed tourist expectations, with an emphasis on social distance, preserving the health of tourists and local population and protecting the environment. The aims of this paper are to define the changes in cultural tourism caused by the Covid-19 pandemic and explore the effect of new technologies such as virtual and augmented reality on cultural tourism development. The paper also aims to determine the possibilities for cultural tourism development regarding new trends. Historical method, desk research, analysis and synthesis have been used for the purpose of this paper. Paper contribution is reflected in applying new trends which resulted in changes in tourist behaviour in pandemic conditions, as well as insights into the possibilities of developing different models of cultural tourism consumption in accordance with new technological achievements. [ FROM AUTHOR]